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Fefe dobson everything









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The educational institution places a massive focus on land protection and sustainability - which marries well with Kia’s strategy - and also embodies the brand’s Opposites United design philosophy, centred on the dichotomies of nature and humanity, urban and rural landscapes.

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So, it makes perfect sense that Kia chose the Kortright Centre for Conservation as the venue for its Electric Sound event. It represents a new dawn and is a key element in communicating the brand’s Plan S strategy, which stands for Shift, and signifies Kia’s commitment to a sustainable future. The concert coincided with Kia’s transition to a new phase of business the evolution of a fresh identity for the brand. While Dobson wowed the crowd with her new single in addition to some classic chart-toppers, the EV6 - the fourth band member - used less than 1% of battery (one capable of up to 480 kilometres of all-electric range) to supercharge the performance. As fans watched on virtually from the comfort of home, they saw Dobson’s guitarist, Ryan Chalmers, plug into Kia’s first dedicated battery vehicle to power his electric guitar.











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